With the increasing penetration of mobile gadgets, they have become
the key focus for marketers and advertisers. Mobile devices
transformed as the direct way to consumers for brands to reach their
vicinity. Using these channels, now marketers can get in touch with
consumers directly. Apart from other formats, the video ads
strategy is getting very popular for advertisers in the domain.
Since, consumers use mobile devices to view videos commonly,
advertisement can be rolled out in these platforms. A rising trend
among people is the move over to mobile and internet from
conventional TV. The reason for this is the freedom to choose what to
see, which is a limited option in television.
For
marketers, the preference of advertisement domains has changed a lot.
Mobile devices brought a strong disruption in the market. Now many
brands are embracing the mobile video strategy and with better
results. Some of them has abandoned the conventional strategy for the
new ones. Still TV ads has not surpassed the popularity of video
advertisements but the mobile videos have become a rapidly increasing
sector in the popularity graph. The spending on mobile internet ads
are increasing, while ad expenses on TV ads has become static. The
advantages of mobile videos are better than that of the former one.
A
major advantage is the interactivity. Video ads in mobile domains are
interactive in nature and they can directly lead a customer into the
site of the business page. It is where the process of consumer
transformation starts. However, it is not possible in TV ads. Thus,
the latter only serve as a brand recall while the former can take
part in the selling process. Viewers get a chance to involve with the
brand and interact with it in real time through some mobile ads.
Also, since communication can be established with the brand from the
consumer’s end, the requirement of the consumers can be known in a
better way. Thus, obtaining audience information is easier and more
tactful in mobile marketing. It is possible to target accurately in
the mobile strategy.
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