With
the emergence of the internet and mobile devices, the world of
advertisement has undergone radical changes. As the internet audience
has increased by many folds, digital ads are on the way to become a
mainstream mode of advertisement. Against this backdrop, video advertising is
emerging as one of the fastest growing modes of branding, marketing
and advertising. They have become a common norm in the internet
sphere. The effects of digital ads are gradually beginning to grow
stronger than that of conventional modes of advertisements. This has
in return increased the flow of budgets to digital marketing
strategies that are being bypassed from the conventional modes of
advertising.
Digital
advertising has grown with multiple facets throughout multiple
dimensions. With growing ad revenues, the industry is foraying into
new sectors and is embracing new technologies to fulfil the
objectives. Technologies and methods like cross-channel video
advertising, cross device platforms, programmatic ads are some
breakthroughs in the industry that has offered a substantial boost to
digital advertisement. The industry is becoming more competitive as
more inclusive with such technologies and it is fairly apparent in
the present landscape of the market.
Furthermore,
video advertisement has also grown into different segments featuring
unique traits. Social Videos, Mobile videos, In-stream ads, display
ads and cross-channel ads are emerging as unique types of video ads
in the internet sphere. Brands have been utilizing the best practices
to gain the most from their marketing endeavors. Some of the most
common aspects that add to a successful campaign is the quality of
the video, using market data and information, strong analytics on the
performance of the ad and the features like Call to action button.
Apart from these marketers should also keep in tandem with the mode
of the advertisement and where it would be used. Lately, videos
without sound have been popular in the domain.
Industry
reports suggest that spending on TV ads is only next to the growth of
spending on internet advertisements. The latter is on a high tide and
expenditure is increasing over time. Videos would further change the
market landscape and the ad industry, which would only make it to
progress.
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