The
growing popularity and impact of video contents in the industry would
bring a drastic change to the internet ecosystem. If not in whole of
the internet domain, the change is inevitable in digital marketing.
Content in internet would be no longer in text format; it would be
all in video. In coming times, not so far, you might be watching the
paragraphs and text, which you have to read today. There are various
industry reports that confirm the upcoming trend in digital
marketing. A study by Cisco revealed that by 2017, 69% of internet
traffic will be driven by video. This is the reason why marketers now
should blend their strategies around top video networks.
Videos
combine the power of entertainment and information. These have
emerged as the best infotainment format for viewers. Both this
aspect, on the other hand, is the basic marketing bets to increase
brand awareness. Hence, to market a product, brands must utilize
videos to satisfy the requirements of their prospective customers.
Video ads are the best way to bring new business leads. For
businesses, videos have become the means to communicate with their
customers. Apart from new product launch; existing products are
presented in appealing ways with videos. Nielsen, the market research
firm has found that 64% of marketers want video marketing strategies
to dominate their overall marketing in coming times.
Throughout
the web sphere, video has emerged as a unique and separate domain.
YouTube, craters to searches next to Google and Social Media are
emerging as new platforms for sharing videos. Video platform like
YouTube brings the top views and maximum reach throughout users. The
site receives more than one billion unique visitors in a single
month, transforming as a top marketing site for brands. There are
endless numbers of successful stories with video advertisement in
this video site from bigger to smaller players.
Combined
with Social Media, video forms a perfect blend of marketing tactic
for brands. While videos can present the message from brands in the
most effective way, social media lets it to bang loud. If the message
is attractive enough, none can stop it from being famous and viral in
Social Media, all for free. Thus, the combination can bring up the
best marketing stance for brands. The only need is to create videos
with enough quality so that it can be appealing enough to viewers.
In
the present market scenario, there is no other ways more effective
than video contents to increase internet traffic. This would only
intensify in coming times with increasing Video-on-demand traffic.
The stats and figures all indicate the rising dominance of video
content in advertisement and digital marketing and marketers must
embrace the trend.
Blogger Comment
Facebook Comment