Why Video Advertisers should consider Music in Advertisements

Music is a crucial element for Video Advertisement. As advertisement is about attracting the viewers’ attention as well as engagement with the video, music plays an important role in the video to attain its objectives. The impact of sound and music on our brain is intense and we response naturally to sound. Using this in an advertisement certainly creates a brand awareness as well as a brand recall in targeted audience. There are several video advertisements that is followed with a music such that the tune itself have become an identity for the brand. For instance, the advertisement of Britannia that always ends with four high pitch piano notes or the orchestra symphony used by Titan. Apart from just music, songs and background lyrics are also successful to bring a strong brand recall. The Vodafone ad, Cadburys are some example of this type.

Music activates the senses, especially the sight, hearing and the memory. As it is connected to memory of a person listening, it is the most effective way to gain a direct response from the user. In addition, as music lightens the mind, it creates a push within the consumer that transforms into a general attraction or likeness towards the brand. It means, if the viewers like the music or is attracted to it, it is most likely that they would easily convert to consumers. Music activates the sensory regions of the brain related to planning and attention. Thus, if a brand can associate itself with such aspects of a viewer, the marketing objectives are already more than half achieved.

Music is related to moods and can trigger unique feelings or moods in the listener. Therefore, video advertisers should use it properly so that it can impact on the advertisement objectives. The objective of the advertisement defines the trademark music or the choice of background sound. The content of the video or what is shown as visuals have a strong implication on the music. Finding a proper music track for videos is easy for advertisers and video creators. YouTube Audio Library, Sound Cloud Creative Commons and Epidemic Sounds are some popular music repositories. A video advertisement is about how the audience feel and music or sound track provide the basic ingredient for it.

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