Facebook
have grown to be much more than just a social network, it has
successfully transformed into a growth engine for business. The
website has taken an evolutionary approach towards itself adding new
features and amenities for users every day. In fact, it has grown as
a better platform for businesses as a one stop solution to reach
their consumers. There are various business models rolled out by the
company targeting business to business, business to consumer models.
A massive highlight that is emerging a strong revenue earning for the
company is its strategy to being all business into a single platform
irrespective of the size of their businesses and enterprises.
An innovative product by the company is the slideshow. It is a tool
to create light weight videos using images from the on-site
repository or uploading them into the site. This emerged as a strong
tool for brands and businesses for story-telling. In return it
renders a strong impact on branding and increasing brand awareness.
The social networking company released it as a soundless tool in the
first stage. This has brought a plethora of opportunities for VideoAd Networks. They can now ad up advertisements into the slideshow
platform and help brands reach out to consumers on the platform.
The
slideshow ads are, in fact, new additions into Facebook’s features.
In its earlier version, it was directed only towards common users as
it can only show up images transformed into videos. However, as the
ads features was added, it opened the way for brands and marketers in
a larger and more official way. Ad networks can target these
slideshows to display advertisements. Another advantage of these
platform is: they run on low speed internet as well. Thus, low speed
cannot become the obstacle for markers as well as ad networks.
Advertising on Facebook is quite effective. It can reach out to more
customers and can be more effective than popular platform like
YouTube.
Ad
Networks must target the platform apart from YouTube to increase
their reach. While marketers can upload their advertisements into the
platform in their own social sites, ad networks can target the videos
uploaded by users. There is always a better prospect for ad agencies
in social network and Facebook has just combines the power of social
networking and video advertisements into a single platform.
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