How Personalization of Pre Roll Ads gives out better result

Pre-rolls are making an impact on the digital marketing landscape bringing up a strong positive impact on branding and marketing. Although the format is quite disruptive for viewers, it is bringing much better prospective for the video industry. However, in this industry, it does take much time for a trend to become matured. In a similar fashion, the trend of pre-roll videos also became quite matured in the landscape and now in a verge of transition to its next avatar. Moreover, the competition in the industry has pushed on the ads transforming into its specialized version.

Personalization of ads is among the most relevant trends in the industry. Personalized pre-roll ads mean several new facets being added to the roll out strategy. The mantra here is, ads should not be repetitive or showing the same concept over and over. This can have a negative impact on the brand image and hence its popularity. Ads can be modified to deliver a different message altogether and become more relevant to consumers. Also, defining the objectives to modify the advertisement is also a good option. A pre-roll ad that heighted a new product can come up to the audience with a promo or a discount on the product instead of repeating the product once again.

Personalized pre-rolls can come up with recommendations of products based on the user history or previous buying from the brand. Apart from focusing on aspects related to consumer demographics, personalized ads can feature products based on the user’s specific purchase behavior. The trick here is to get the right advertisement to the right person highlight the right product on the most accurate ways. After purchase personalization of ads is also the right way to deliver a positive consumer experience. This drives an optimal customer loyalty and brings better returns from consumer’s end.

To personalize pre-roll ads, the most amicable channel of delivery are the mobile devices. In addition to desktops and computers, mobile targeting emerges as a more precise targeting that can produce better results for brands. Geo-targeting becomes easier in this mode as well as consumers can be targeted per their demographic data. Hence, personalization of advertisement cab be achieved more effectively in the mobile domain.

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