For any marketing team, deciding on
the total budget of advertisement and especially how to carry on with the
expense is among the toughest jobs. Advertisement comprise of a substantial
chunk of marketing and it is becoming convoluted with new trends and
methodology with time. There are many online video ad options and it is only the strategy that can substantiate success in
a campaign. Following recent market developments, advertisement strategy has
become more aligned with new and ever changing technological advancement in the
digital domain. The traits of advertisements that were used decades back will
no longer impact in RoI. Marketers will have to adapt to the increasing
influence of internet. Options like Yellow Pages, fliers, billboards are now
replaced with PPC campaign, SEO and digital advertisement.
A CISCO report pointed out that by
2017, 69% of consumer internet traffic will be driven by video. Therefore,
video marketing will grow to become the largest and the most effective digital
advertisement segment. This will also have a massive impact on market revenue of
online video ad. The reason for this
is its strong imprint in content marketing and a psychological superiority over
other modes of advertisement. Video is far more effective than other forms of
media to convey a message. In comparison to written media or static contents,
videos are always superior in creating a strong brand recall.
Because videos are mix of images
and sounds, marketers can use more creativity to display a message. Telling a
story is easier through a video and it creates maximum impact. The feeling of
connection introduced by videos throughout consumer basses is stronger than other
ad formats. This allows customers to know about a brand, product, service and
the company. This aspect makes online
video ads crucial for small business and enterprises. Creating an
attractive video is not so expensive if creativity can be put to use. The best
way to gain a frugal advantage over video advertisement is to combine it with content
marketing strategy. This sidelines the need of expensive choreography replacing
them with graphical and informative images in the video. Moreover videos can be
created with a simple camera or a smartphone.
Social Medias form an inexpensive
but effective video marketing platform. Sites like Twitter, Facebook, Vine as
well as Instagram allows sharing small videos that can be effective in
marketing. It can be used as an instrument to create strong brand awareness throughout
the targeted audience base. The fact that YouTube is the second largest search
engine supports the potential of online
video ads in marketing.
Video Marketing is amicable for small
businesses as it is inexpensive and effective. It can be an ideal marketing
solution of small enterprises if utilized intuitively. Many brands have already
forayed into the sector earning good RoI. Small businesses should reap the
advantage, which is almost unlimited in this field.
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