The
bulk of online videos available in the current industry and its
exponentially growing rate are posing a new challenge to digital
marketers. Especially, for strategies surrounding video advertisement
at their core, it will become challenging to acquire attention
through ordinary video ads. Apart from quality and creativity of the
video advertisement, the platform where the ad is displayed is
important. This is where Social Medias overcome the conventional
video advertisers. Furthermore, only uploading a video in the
social site is not enough, brands have to walk a mile further
promoting their contents through sponsored advertisements. Paid video
advertisement has already become a trend, with platform like Facebook
earning most of their revenue through paid advertisement.
Largest
video sharing site, YouTube, made it clear that against a single view
through general videos a sponsored video gets two views. According to
the reports, “at least one earned view as a result of every two
paid views (sic)” is obtained in YouTube. Hence, for brands and
advertisers the paid way has brought new perspectives to business to
gain the most of video advertisers. For platforms like
Facebook and Twitter, video advertisement is emerging as a unique
niche for revenue generation.
There
are primarily three types of video ads that are trending in the web
sphere. These are instructional videos, animated GIF and Work-safe
videos. The video creators are coming up with small educational
videos with tips and simple instruction of “how to do’s.” They
comprise of makeup videos, exercise videos, crafts and simple
troubleshoot videos online that solves different array of problems.
DIY videos are becoming popular in video platforms. The next type is
animated GIFs. These are short repetitive videos that contain an
attractive clip. They can bring good organic traffic as they create
good awe and inspiration in viewers. The videos with now volume or
those with text messages can be called work-safe videos. These have
an attraction of their own as they have a strong appeal and carry a
strong message.
In
the hot soup of advertisement industry, ad blockers are emerging as a
sour taste. Video ad strategies become futile against this setting.
IAB has reported that in United States, 34% of users use ad blockers.
The number is further increasing in the ad sphere. This puts the need
to create better videos a boost in order to remain ahead of the
competition. Brands must produce videos that are relevant and offer
some substance to watch for. Video those appeals directly to the mind
are those that are aligned with the basic necessities of human
beings. These videos carry a message to viewers on the need of human
values. The video must go viral before so that people would watch and
share it over Social Media.
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