The Social Media factor and Video Ads Networks

Social Media has become the most effective advertisement network in the present industry. The reason is; they can offer much more than promotional content taking user-brand interactivity to a new level. Bringing in the brand on to the common platform with customers, Social Media enables to business to be closer to their prospective customers. Among the most effective social media marketing strategy, is video advertising. It is possible to utilize these platforms as video ads networks for better marketing returns. Social media offers larger set of advantages than general video sharing sites. Videos in social media are more shareable than that in other platforms. Sponsored videos in social media can offer organic traffic to websites.

Social media now provide customized uploading options for videos. It is possible to select targeted users following age group, geographic locations as well as more crucial element like interest of users. Hence, sharing videos in these sites can bring organic traffic that is relevant to the business. These sites are no less than massive video ads networks when their paid options are utilized. A Locowise study suggested that a Facebook user watch videos for 18.2 seconds on an average.

Creative videos that offer appealing contents get better views and shares. The first seconds of the videos are crucial because users are inclined to judge their time on the video in the beginning of the advertisement itself. The retention rate of the viewer is dependent on these seconds. Another aspect is the thumbnail image. Attractive thumbnail images get most of the clicks. The image should have a more than average appeal to users than other videos on the scroll stripe. A video campaign strategy must be combined with these aspects for being successful.

The next big impact on video ads as well as on social media is instigated by the emergence of smart phones. Mobile devices have increased the interactivity of human with the digital world by folds. The market has proffered a strong dynamism via the popularity of mobile devices. Industries have forayed into mobile marketing strategy with integrated industry traits like Social Media and Video adverts. Mobile devices have a direct impact on video adverts. With increasing internet speed and technologies like 4G, users now access video and social media sites through mobile devices. This has made internet contents more accessible to users. With increasing speed of internet, videos online are on a new dimension of popularity.

Expenditures on advertisements are now tilled towards mobile videos aided by social media. Sharing high quality video contents are uploaded in social media, which reaches audiences through mobile devices. Social media sites also offer the option to target devices while uploading a video. This facilitates marketers to gain traction from targeted audience bases easily.

The present ecosystem has grown complicated with intermixing of several traits like Social Media, Mobile phones and Video advertisements itself. Marketers will now have to use their video contents more intuitively to get the most of this market landscape; this however, can emerge out as the holy grail of the industry.

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