As
high-speed internet connectivity and mobile devices are becoming
popular, video is already on the way to become a dominant form of
content on the internet. It has become a popular trend in the current
landscape and the market is catching up with it. Advertising and
marketing have resorted to Video advertising, which has become a
common tool to create brand awareness and to take a product into
consumer bases. This is the reason why Pre roll videos have
become the forefront of advertisement on the internet with the
largest chunk of marketing budget allocated to them. The success of a
marketing campaign depends on strategic planning that is carried out
on the basis of solid market information and data.
Now
increasing ROI from video advertisements is a matter of going along
with relevant information and planning. There are certain aspects
that marketers and advertisers need to consider for success of
pre-rolls. These are, setting up the relevant goals, setting up a
customized page as a next step of the video ad and the call to
action. Setting up a relevant goal is necessary because, it is the
core of any marketing campaign. The goals determine what should be
actually done with the advertisement and how should it move forward
to meet the objectives of brand or the business. There can be
different objectives of an advertisement like creating brand
awareness, creating sales lead, creating new consumer base, promoting
a launch event or a product. These determine the content of the ad
and how it would be displayed.
Without
the landing page, an ad is only half done. If there is nothing for
consumers like filling up a survey form or other online information
sharing, the landing page should contain at least the information on
product or the event or whatever is displayed in the advertisement.
These offers the opportunity to consumers to act on the brand and
create some relevant impression on the promotion.
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