What Indian Video Advertisers are doing it Wrong

We have all witnessed how videos are viral and we are sold to one of those brands that already had their subtle effect on our choices. What was it? Was it the theme they picked up that matches accurately with what I wanted? Or was it the video quality that just got magnified in my new mobile device? Such questions will ultimately bring on the thought upon our own strategy as video advertisers? Why videos we make are not viral, while the videos they make are always so popular. It might be the creativity. But the catch is, they makes videos without mistakes and we repeat them without even knowing that we are making one.

There are certain aspects that advertisers should consider while rolling out a video ad. The first is the cost of data or internet. It is directly proportional to the consumption of quality videos by consumers. In a network, that does not support high-speed internet, an HD quality video ad is nothing but an error. It would be much to expect that users would enjoy the videos while it would have a hard time to buffer or stream. The next is the availability of formats. The video ad should be compatible with a wide range of device and platforms. It can be made possible with the availability of the video ad across various format. Also, a common mistake by advertisers is creating same ads for TV and the internet. It is again a blunder, because, it might have a negative impression of the brand.

The market, especially Indian, is quite vibrant with emerging opportunities in video advertising and marketing. The urban internet user base in India is growing exponentially and is still far from being saturated. Hence, the country has a huge potential for business related to the internet and online advertisement. Thus, marketers and advertisers only would need to set the tone right for their business to flourish in a ready market like India.

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