The
process of the advertising is a cycle that starts with the consumer
and end with the consumer. The advertisers only facilitate the
evolution of an advertising idea or the content that has to be
displayed. Video advertisers should
come up with ideas that are ingenious, but the background of those
ideas should represent the viewers or the targeted consumers. It is
not the marketers who create viral videos, it is actually the viewers
who make them viral.
As
the advertising industry as grown by folds and numerous ad agencies
have come out, the industry seems to run out of innovations to deal
with the common issues. This creates a bottleneck in the domain where
marketers and advertisers strive to survive. The reasons behind this
situation are some established ideas that are, in fact, notions. Many
advertisers believe that advertising is directly related to sales
turnover. They tend to follow a certain methodology and approach to
an advertisement that brought them success in terms of sales.
However, such approach restrains them to roll out new innovations and
put them at work. Over time, their old ideas and conventional
techniques become obsolete to users and marketers fail to reap good
ROIs.
Another
popular belief in the industry is that marketers need to be creative
enough to create good video advertisements. This is not correct. In
fact, it is not creativity that drives the engine. It only assists to
make it go forward. A creative ad with no relevant information and
ideas will only create a temporary impression that is quite short
lived. However, ads that are created to display a real market
scenario or create awareness through pragmatic information and idea
are more effective. Effective ads are with a proper message that is
driven by facts and figures. These facts and figures might include
the pertinent scenario or the situation that the users and consumers
face in real life scenarios.
A
popular advertisement is a reflection of what users want and it
depends on solely on the users. Hence, the process of advertisement
should users closely. It is the most important rule for success in
video advertising. It is the reason why advertisers should follow
users or viewers.
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