What makes Pre roll Videos effective?

Although video ads are becoming common in the digital ad landscape it must be accepted that it is only because viewers have no options but to watch them. In fact, they are frowned upon by internet users and they have been always the disruptions to the user experience of any online video. Pre roll videos, being disruptive, is its most trifling aspect. Industry reports quote that the skip rate of these ads is as high as 94%. The overall approval of this format is only 20%. Also, they are found out to be the most hated form of online ads after window pop ups. Now, after such insights, the question remains how the industry is still utilizing the form of advertisement as one of the most effective brand awareness and brand recall?

Pre-Rolls are appealing and they can fetch massive information in a nutshell. They are entertaining and they can engage the user in an effective way. Moreover, with the current amount of pre-rolls in the internet domain, it has become an expected affair on parts of users. The task for marketers is only to mould these videos with enough creativity to fulfill its objectives. This can be done when aided with substantial market information and data. To harness the full potential of pre-roll ads, they should have a number of attributes ingrained with them.

Some of the aspects that marketers need to emphasize while creating a pre-roll video are good targeting, interactivity, entertainment, information, surprise and the best use of the time that is as short as five seconds. In platforms like Snap chat and Vine, the shorter video formats are getting popular. They are sharp and packed with a high-density message that can impact the viewers most. The objective is to be attractive and offer something to the audience that they need. The aspects like geo-targeting, demographics and user data are imperative to determine the interest of the users. Which, in return, would determine the content of the video.

Share on Google Plus

About Unknown

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.