If
brands will fall behind in connecting with their consumers, they
would be faced with massive hurdles to achieve success in business.
Hence, it is now imperative for brands and businesses to connect with
consumers through different channels. Advertisement is among such
effective channels that create brand awareness. Apart from other
forms of advertisements, video ads, especially the video pre roll ads are
emerging as the most popular choice for marketers and publishers to
keep up with their branding objectives. Pre-rolls are the disruptions
in the market landscape of advertising and to get the most of it,
brands must endeavor to achieve some of the features and
characteristics.
Video
creators and marketers must understand that consumers are not going
to be aligned with their objectives. Rather, brands must align with
the objectives of consumers. Video ads rolled out as a one way street
for branding would not work out in the competitive market. Thus,
video ads must be created in such a way that they are molded with the
way users use the particular channel. The first priority for
marketers is to make the ad attractive enough for consumers. in
creating the ad it should be noted that digital channels are unique
and they have a particular type of user base, unlike TV channels.
Hence, ads on TV would not be returning as they are in these
channels. While, when unique ads created for online media are
created, they fetch much larger return than that of TV.
To
scale up with the quality of video ads, they must be with adequate
creativity and innovations to attract consumers. Typically, pre roll
video ads are short and they hardly exceed the mark of 30 seconds.
Thus, the creators must pull up the video to send out the brand
message adequately and at the same time being appealing. Thus
creativity plays a major role in success of pre-rolls and hence of
the business.
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