YouTube came up with its latest and critical data recently on its
statistic page. It is a gold mine for digital marketers who are into
Video Advertising. In digital video marketing the more insightful
information one has, the more powerful they are in the market. Info
on trending videos, analysis of the stats, data about viewers and
audience information enables marketers to device more effective
strategies to rule the market. Not only YouTube, information is
rolled out by various market research agencies that can assist
publishers as well as marketers massively. Think with Google has
published some critical information about YouTube viewers. The Key
takeaway of the data could offer immense insights on for video
advertisers.
The
Year over year growth of YouTube’s user base became more than
double in 2015 to 2016. The platform is getting more popular among
millennial users. It had been since before. However, recently there
has been a massive growth in the amount of time spent in the
platform. This changed for viewers of age 18 and more. The report
pointed number of these users had doubled. However, there are more
surprises in the report. It is stated that time spent on the platform
reached near about triple over the year 2015-16 for adults of 55
years or more. Therefore, the precedence of Millennials is now no
longer valid in the platform. Now the Baby Boomer viewers are growing
in the platform.
The
next growing base is of the Gen X viewers. In the same period of
2015-16, number of adult viewers above 35 years of age on YouTube
grew 40% faster. The growth rate was still, less than the rate at
which viewers of 55 age and more grew in the time. There was a record
growth of 80% faster among the age group. Other insights that matters
more are about occupation of viewers and about the gender. As stated,
more than 50% of the audience are females and users are most likely
to have a college degree than others outside the platform. These
facts busted the dominant myths about the platform. The relevance of
mobile devices in digital marketing is well known. The insight
published 75% of other viewers of YouTube videos uses mobile as their
primary device to stream the videos. Also, horizontal viewing of
videos is most popular with 70% of the users preferring the view.
Other
insights were on type of content and the reasons for watching videos.
The top two reason were found out as: for relaxation and to feel
entertained. The most popular categories of content types in YouTube
are comedy, music, entertainment and how to.
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