What makes Video Banners a better option for video Publishers

Video banner ads are gradually becoming more popular than static banner ads. Surveys suggest that the former has far more better click through ratios. They are found to obtain 4 to 7 times better click through ratios than that of static banner ads. Per records, video ads receive CTRs at the rate of 0.4% to 0.7%, while GIF and JPEGs only had 0.1% as average CTR. Apart from direct clicks, video banners score at other aspects as well. For video publishers, it is possible to measure the extent of interaction in the video banners. They allow to measure interaction as the duration of the video being played can be known. This is not possible in static banners as they do not allow much interaction apart from clicks.

Video banners are visually appealing and catchier. Thus, they attract users more than image banners do. It is possible to display visually appealing content in videos, which has much better prospects of being attractive than image banners. They contain more information and added up more messages for the users. Marker research found that users are most likely to watch 66% of the video banner. Even if users do not complete the video, they interact with it substantially and gain brand awareness. These interactions also allow to know if the users are through the conversion process. Video banners helps in tracking conversion. By linking the website into the video, users are brought into the site. This initiates the new level of interaction with the brand.

In the conversion process, the landing page and the added features in the page are important. An option to provide email contacts or subscribe further news is a strong way to increase brand interaction with the user. Again, coming back to the content of the video, it should be concentrated to the beginning portion. As research found, 66% of the video is more likely to be watched. Hence, concentrating the message on the beginning of the video will bring better results. Another aspect is to add a play button. This is of much importance, as it is the beginning of interaction, which indicates the level of interest of users. Although most of the videos are with auto play feature, they only sideline an important factor to measure efficiency.

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