The
mystery of how an ad network get publishers and advertisers is being
through much speculation. The best way to get new clients on board
and keep earning greater revenues seem to be a tricky game as the
business is obscured to a good extent. Keeping in tandem with the
current industry these companies can follow the conventional methods
or creating leads in the market. The first approach would be Cold
Calling and the next is to advertise themselves as an advertising
network.
A
Publishers Network should
offer a transparent mechanism of its conversion process and offer
better revenue to clients. A brand is interested in how the traffic
on the website is performing and what is the return from the expense.
Also, they should be updated on the type of advertisements that are
performing the most and are successful in creating an impact. This
would allow brands to offer better insights on their products and
services that would allow further customization of advertisements
according to the requirement of viewers.
Publishers
should offer better tools to clients so that they can keep track of
the returns from any campaign. This is a good selling proposition for
any publisher network. Especially, better reporting tools and
analytics can be leveraged by new entrants or startups in the market
than the established players. This would naturally incline clients
towards the innovators. Publishing ads in platforms that cannot be
approached by the client or the advertiser is the key to success in
the market. The logic behind this is simple as if the clients can
publish their ads on their own there would have been no requirement
of the network in the first place.
The
general stance of being agile and flexible in the deals is always a
better aspect. The networks should do fast business and should not
make clients wait for returns once they are up with the deal.
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