Any business owner must come along with video marketing to be
competitive in overall. A Forrester market study showed that
including videos in an image leads to 200% to 300% increase in click
through rates. Another report by Unbounce confirmed the power of
videos. It said including a video on the landing page can increase
conversion by 80%. Apart from these figures several other market
surveys confirmed that videos influence the buying decision of 90% of
users. While, for 64% of respondents, they are more likely to buy a
product after watching a video about it. Thus, videos are now a
crucial element in marketing that determines the success of a product
and its performance in the market. This makes video buying an
imperative for any business.
Brands
should understand, apart from their unique product, how they are
presenting it to users is also important. Advertisement plays a major
role in here. These videos tune up with the choice and interest of
users rather than that of the marketer. It means, an advertisement is
ought to show what users want to see. Users are attracted towards
entertainment or infotainment. This is what brands offer through
advertisement. Thus, video ads must be entertaining to attract
customers.
For
emerging business, the video marketing industry can be quite
challenging. As getting into the domain is no longer a secret mantra.
Now every business is getting into video platforms with product and
brand awareness videos. The business couple of years back was to get
in to the platform, but now, it has changed substantially into a
competition to get views and to attract the attention of viewers.
This leaves businesses to seek for new ways to reach end users and
create an adequate impression. Brands are seeking into the
methodologies that could make videos more intriguing. Leaving aside
the technicalities, it is now the content of the video and how the
video is presented, has become the most crucial aspect to step ahead
of the crowd.
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