An
advertisement is not always about selling a product. It is about
knowing the customers. They are a connection between the brand and
the customers. It can solve problem and can also communicate the
brand about the issue of customers. More importantly, it conveys the
message from Brands to customers that they are ready to solve the
problem. Mobile advertising has set it into an entire new
level. It has open several possibilities for brand to capture
attention of their audience.
Apps
has been the prime target for advertisers in mobile domain. While lot
of them tries to engage customers in traditional ways trying to flash
screens and pop up messages while using the apps, it is better if
done the other way. The catch is to attract customers when they are
not using the app or when they left them idle. If the ads are
activated when the apps are not in use, it means they are not
interruptive in nature. It will also be an effective way to measure
the interest of users and the level of interaction. If users are
interacting with the advertisement when the app is not at use, it
means, they are genuinely interested in the product.
Additionally, ads can be made more popular to sell additional
services. They be also used to deliver freebies and extra services
like coupons, extra talk time or data usage. This is a marketing
strategy that is strongly effective for branding and gaining intense
popularity. Such offers should always have features to make it more
shareable in social media or throughout the contacts of the user
using the phone. This will help in faster reach throughout consumer
bases. If ads can offer rewards to users for subscribing their
service or new letters, it cracks the strongest deal. Delivering
offers and rewards is an effective way to gain customer loyalty.
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