Digital videos as advertisement is the most effective way to attain
marketing objectives. Video pre roll ads can be used to market
the product as well as to receive market information from the
audience base. There are many companies which have used video ads to
attain various marketing objectives. In a recent drive to collect
information, Oracle presented how videos can be a great tool for
conversion if they are used in a right way. In the drive, the top
database company came up with a video, which was targeted to niche
customers. The company used it as a product release marketing stance.
It was an important product release.
Even
if, for Oracle products, there is a very low barrier to market entry,
the company used it as a tool to popularize the product. The
objective of the video is to communicate about the product to
customers and move a step ahead to gain further conversions. Another
objective, which the advertisement attained, was collecting data,
which is of high priority for any marketing campaign.
What
is of much use for marketers in this campaign was the ways how Oracle
used the video to attain its dual objectives. The topmost priority
for marketers is to put marketing objectives in high priority while
creating the video. Videos can be created as teaser videos with a
very clear call to action feature attached with them. It is possible
to target specific audience through videos. The next is to boost its
accessibility in the consumer base by increasing its reach throughout
consumer base. Oracle made the video specially in orientation towards
mobile domain so that it could have a wider reach throughout the
audience base. With such videos, audience can be converted into
potential customers.
Per
a recent survey, video is considered as a better conversion tool by
71% of respondent marketers. Features like strong call to action,
social networks, links to external platform and communication
references are to be added in the video content. Including the links
to a central registration page in the video that directs into a
landing page with overall information. Such video simulates the
audience base to gain better interest about any upcoming product.
Blogger Comment
Facebook Comment