Benefits of Video Pre Roll Ads

There are several advantages of pre-roll videos. The most important being the cost of such advertisement. Producing and rolling out a video on internet is not expensive as it is in traditional television. But, the brands can achieve almost equal and in some cases several times more exposure to consumers through online ads. Thus, video pre-roll ads bring more ROI naturally and it allows maximum brand awareness. Another advantage of pre-rolls are its analytics and the level of transparency in returns. It is very easy to find out the impact of these advertisements almost accurately. The difference between View Through Rate (VTR) and Click Through Rate (CTR) provides the actual number of viewers of the ads.

Moreover, it is easy to manage a campaign effectively with pre-roll ads. While TV commercials are holistic and have limitations through demographics and Geo locations. A lot of resources can go without good returns in this mode. In online ads, it is possible to target the viewers based on their location as well as demographics that saves substantial resources and brings better brand awareness through targeted campaigns. Thus, through online ad it is easier to attain brand objectives customizing the campaign itself for better returns.

Pre-roll ads have emerged as a popular form of as in the internet domain. Earlier, it was only pertinent in websites offering online games. These videos were rather imposing on the users because, they were not skippable. With the rise of online videos, video ads have also become a common trait. However, now users have options to watch them or skip them, even though all adverts might be not with this facility. Most of the pre-rolls are with a skip button that allows users to run pass the ad after watching it for 3 or 5 seconds. Hence, with such ads, advertisers are fulfilling their objectives and at the same time being less intrusive to user's experience.

Video ads have evolved in the web sphere considerably and now industry expenditure on online video advertisements is going to surpass that of TV adverts in a short while. The structure and technicality of these adverts have also changed a lot giving rise to several formats with their unique qualities.

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