Why the Skip option for Video Ad Networks is Impressive

The idea of Skippable ads is a standard in the video ad industry. In comparison to unskippable ads, these seem to be less effective. However, these ads have a great advantage of its own. Since they are skippable, viewers have the option to skip them if they are not interesting enough. That means in the process of counting of impressions the users who are not interested are filtered out automatically. The greatest advantage of these ad formats for video ads networks, is that the marketers are able to find the actual number of viewers who are watching the ad.

In contrast, unskippable ads bind consumers even if they are not interesting enough. They may be viewed because users have no other way but to view it. Thus, the metrics realized through unskippable ads are not reliable enough as that of skippable ads. This only because viewers view them with consent. Attaining undivided attention from users and receiving effective user discretion are some of the advantages of this format. Only genuine viewers of a video would watch a skippable ad completely. Thus, it is possible to find out the actual numbers of users who are interested in the brand.

While employing the format for advertisement, marketers should consider a number of critical points. In these ads, the first five minutes till when the ad becomes skippable is important. The video should be created in such a way that the message or the most interesting part of the ad should be in the beginning five minutes. This would determine whether the viewer would skip the ad or continue watching. Moreover, even if the user skips the ad, the message would be delivered within the stipulated period the ad runs. Thus, there are benefits even if the ad is not viewed completely.

Offering an option to consumers is a better strategy for brands as well. Skippable ads form a better brand image by offering a better user experience.

Share on Google Plus

About Unknown

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.