What should be a marketers approach to Pre roll Videos

Video ads, especially the pre rolls are the most popular form of digital marketing. However, many marketers fail to get the right outcome from their endeavors. Pre roll videos are disruptive and it should be understood to the core. Only acknowledging the fact will enable video creators and marketing strategists to form up the right ad that can bring up the targeted returns. The most common problem with a pre-roll ad is that most of them are not engaging and hence they fail to attain its marketing objectives.

The best marketers can do is to utilize the available options and turn it in their favor. The approach to creating a pre-roll needs some brushing. Here is what marketers need to perceive.

Repeating the previous point, marketers must hold true to the point that viewers do not like pre-roll video ads and they already had enough of it. Now, what marketers can do in order to feed something that tastes awful? The easiest way is to make it taste better. These videos should offer some values to consumers to remain relevant. Value can be offered through entertainment, which is a successful addition. Viewers naturally do not like to know about your offers and services. They only care about the video and would watch it if it entertains them.

Generally, pre roll videos can be skipped after five seconds. This clearly gives the marketers a 5-second window to get the message clear. Most of the 30 second video ads are a waste of resource because no one would watch them after reaching the skip button. However, it is different for successful ads. Marketers should create the video such the entire message is reflected in the first five-second punch. It is tough, but this is the only way to get through the market. This would ensure that half of the task is done by the video without any problem from being skipped.

Digital ads should be backed with a strong backend. The task does not end up with viewers reaching the end of the video. The objective is not just to make viewers watch, but to do something. Creating a call to action button is mandatory and the landing page must directly hit into the message of the ad, not into the brand's homepage url. If the call to action button is for a sign-up, users must be provided the sign-up page with a single click.

There are millions of video ads in the digital domain. However, only a handful of them can offer more than 90% RoI. These are the ads that follow the technical aspects to be successful in tandem with what users require.

Share on Google Plus

About Unknown

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.