Tackling Ad blockers, the Problem for even the Biggest online Publisher

Although online advertising is a booming in the market ecosystem it is not without complications. Currently, Ad blockers are among the most pertinent issues that the industry is struck with. According to reports, more than 50% of internet users are using ad blockers that restrict ads from being displayed. Thus, advertisements never actually reach the intended consumers because they are blocked. The trend is on a rise and it is posing a serious threat to the digital ad industry. Even the biggest online publishers are facing the challenge. There has been a number of innovations to tackle with the issue and they are reviving the industry from the well known lacunae. The below are mentioned some of the measures that are helping the ad industry to tackle Ad blockers.

Publishers will have to provide quality content that is worth paying for. Advertising is currently the only way of earning for most of free publishers. They provide content for free and gain good traffic to their website. Thus, advertisements in such websites are viewed by users who are searching for contents. Thus, if an ad is blocked by the user, the publisher's earning is seriously impacted. Thus, the only way for publishers to keep up the business is to charge users or monetizing the content. This would lead to restricted contents in the site that can be accessed only through payments. In other words, users should be made known that, in fact, content in the website is not for free and they are not being charged only because of those advertisements.

Another way to do this is to educate users how the industry works because there are lots who does not realize the relevance of ads in websites. Publishers should darken or make the content inaccessible to users who are blocking ads and create a relevant pop up to convey the same message. This would educate users and let the publisher carry on advertising. However, it should be noted that ads should be as less interruptive as possible. There is always a possibility that users might leave the website for other publishers with similar content rolled out for free.

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