How technology helped Mobile Advertisers to be the Top Player

In the space of five years from 2013 to 2018, mobile ad expenditure in the United States will grow at a CAGR of 43%, as cited by BI Intelligence. Mobile ad market is not only vibrant in the US, but throughout the world emerging as a new method for digital advertisement. Another estimate by Jupiter Research noted that by 2018, in app mobile advertisement expenditure would reach USD 42 billion worldwide. Mobile advertisers are through a booming business in current times and the trend will be more intense in coming times.

In markets like India, the rise of mobile ad is more vibrant in recent times as smart phones are increasing through consumer bases and internet connectivity is proliferating through the nook and corner of the nation. Moreover, the bulk of young population, particularly the millennial and the generations after them is a striking factor for this exponential growth. In is found out that Social Media apps are playing a crucial role in this popularity.

Among other reasons for the finesse of in app advertisement, its superiority over geospatial data is primary. Experts have pointed out that location is the key to understand the context of a user base, which is crucial in enhance engagement of users via digital ads. Knowing the location of the targeted customer can make way out to other information like weather, events as well as demographics that are the primary factor to engage users. More importantly, location can hand out real time information about the user that is effective to target them with relevant advertisement customized to their context.

Real time data helps to target actual audience and deliver them the right message. This mantra has led many players into a new vertical of ad tracking and location analytics. Companies like Tune are Appsflyer coming up with technologies that strengthen tracking of ads while others are progressing in the field of user data and behavior. The mobile app ecosystem is now becoming complex with number of features that has their unique importance in the industry. The convolution of all these aspects has rendered the good impetus within the vertical brining better results to marketers.

Hence, mobile advertisers are the top players in the market of digital marketing. With mobile devices becoming mainstream mode, the market will be through better growth in coming times.

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