The
ad sphere is now convoluted with adverts of various formats. This
makes determining the correct format for the most efficient impact a
difficult task. Among the intriguing confusions over the formats, the
selection between video Pre roll ads and native ads campaigns
is a major one. Marketers mull over the selection to achieve the best
benefits through any marketing campaign. The key to this selection
can be straightforward if decision is made in accordance with the
marketing goals. The goals of a campaign are specific to different
formats. Therefore, when a particular ad format is effective to
achieve one, it could be less efficient to achieve another. Thus,
native ads and pre rolls serves different campaign objectives.
Pre
roll videos work the best when the objective is to drive mass
awareness. These videos can convey the message from a brand to
consumers in an excellent way and introduce a new concept to viewers.
Promoting a new product or a service is effective through pre roll
videos and it can quickly make the viewers understand. Pre roll
videos can get new audience and introduce the brand through new
consumer bases. This distributing a message from a brand to consumers
can be achieved effectively through pre roll ads. These are
attractive and can integrate consumers with the brand. On the other
hand, it is possible to get a fairly accurate brand metrics using
analytics. Apart from benefiting the brand through conversions, pre
roll ads helps to get good data on success of the campaign.
Another
determinant of the pre roll video formats is the size of the targeted
audience. If the target audience base is large, pre roll is the best
format. As these ads are rolled out in video sites, it helps in mass
marketing. It can educate large number of audience both specific and
unspecific to the products or services. Thus, it helps the most in
building brand awareness through massive audience bases.
The
best advantage of native ads is its facilitation of strong consumer
engagement. Native videos help in educating a large audience base and
to entertain the audience. These ads are with longer duration and
they are closer to sales objectives. Native ads present a story and
built up a strong attraction of consumers towards the brand. These
are effective to create good brand recall. They engage audience
relating the product with the solution of their problems. Thus they
are effective to drive sales.
Both
pre roll ads and native are integral to any marketer and they cannot
be mutually exclusive. Brands must use both the format to get the
optimal result out of a campaign and drive better business.
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