In
digital marketing industry video advertising has become a
mainstream trait. This has been effectuated largely by the millennial
population and their inclination towards online video, internet and
mobile devices. As technology has rendered high accessibility to
consumers on matter of devices, connectivity and choices, the young
generation users are more prone towards internet technology. They now
have numerous options to access videos online, anytime and anyplace.
This has driven a momentum in the video industry turning young users
to be a top priority for business. New industry verticals are
foraying into the video market competing with exclusive video
platforms. In this category of new entrants in the market, the rise
of Social Media is exemplary.
The
Y Generation consumers are highly oriented towards internet and
mobile devices. This makes them a critical pivot for video
advertisers, marketers and brands. Targeting the young population,
especially the millennial, is a strategy that is never ignored by
brands. Gadgets are now the next ally to the generation and these are
all with video streaming capabilities. As the new generation is
savvier in technology than their predecessors, gadgets and internet
connectivity is more pertinent within this group. Hence, brands and
companies are now bound to focus towards the unique consumer base.
Modernization
of ad experience through devices and internet connectivity is now the
primary objective of marketers and brands. This is driven by the need
to cater to young consumer bases. For brands, user engagement means
interaction with customers, increasing B2C penetration substantially.
Video advertisement is an effective and easy way to engage the
millennial populace. It is easier for brands to capture attention of
the generation through video ads. Hence, video advertisement is now a
mainstream marketing methodology in the industry.
Video
contents are through an exponential growth in the internet domain.
The trend is just beginning to catch up and it will further escalate
in coming times. Video ads are increasing with promotion initiatives
from brands and companies. Research has found that Generation Y tend
to watch recommended videos and also the sponsored contents, offering
a positive edge to video marketers. Additionally, this section of
user follows the trends and trending topics in social media are also
driven by the generation. Brands can utilize the current scenario
into their favor as videos can reach out to their users instead of
waiting for the users to come over the video.
The
only catch to be successful with the millennial generation is to
offer high quality videos. The visuals of the video contents must be
quite attractive and they should carry forward a message to viewers.
Thus creativity and quality is the key to success in the present
video advertisement ecosystem driven by the millennial generation.
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