Since
2014, video ads have been through a social media makeover as more and
more videos are being uploaded in social media sites. Now, for
marketers, social media has become a hot target to advertise brands,
products and services. The trend became a mainstream with
Facebook.com, when the company commercialized its video inventories.
With the initiative, the industry sprouts out into another dimension
with social media websites foraying into the Video ads
business. Facebook.com was followed by companies like Instagram,
Snapchat and Twitter, who are disrupting the market with their
aggressive marketing plans and competitive offerings to advertisers.
This has ultimately increased the volume of expenditure in video ads
through in social media platform.
In
the US, auto play videos from Facebook.com are already becoming
dearer to marketers. A survey by RCB Capital has traced out that 12%
of marketers are into the platform and a stunning 57% is responded
that the companies would buy from the social media giants within the
next month. The number of companies who are with options other than
facebook and are not willing to spend with is only 7%. The market is
vibrant in North America as well. There has been a substantial rise
in video ad on the last quarter of the previous year. The focus is
primarily on mobile expenses in here. Ad expenditure in mobile
adverts increased whopping to 26%, in the continent. Most of the
marketers here are from the gaming industry. In the first quarter of
2016, mobile ad spends increased by 35% for Gaming advertisers and it
was directed all towards video adverts.
The
disruptions in the ads market place in primarily instigated by the
growth of internet. A number of top companies have wind up their
video advertisements from TV to online platforms. TV ads are still in
the business and they are less likely to vanish ever, but it has
certainly become an underdog player in the industry at present. Most
of the consumers are into mobile devices and watch videos through
mobile is now more common to watching TV. This is the reason of
marketers foraying aggressively to online video advertisements to
reap the benefits.
Social
media is emerging as the major video platforms in the ecosystem. The
claims made by the companies on the videos being watched in their
platforms define their high priority. The number of viewers and
videos are rising exponentially in these platforms. Most of the young
viewers are active in social media platform. They are also the
primary owners of the videos as most of the videos in these platforms
are uploaded by the young users. Now Social Media is on the high tide
in the advertisements landscape and advertisers are sure to make the
platforms more competitive.
Blogger Comment
Facebook Comment