The
superiority of video advertisements over its predecessors like static
banner advertisement is clearly apparent. The popularity of pre roll videos through marketers, advertisers and brands is due to
its intensive impacts, which is stronger than that of earlier
advertisement traits. Pre roll advertisement have thus transformed
into a common form of video adverts in online media platform. The top
video platforms in the internet domain all features video ads as pre
roll, mid rolls and post rolls in its videos. These types of ads are
actually interruptive in nature and viewers are most likely to skip
them. In some cases, such ads can create a negative brand image of
the business through consumer bases. However, as their stake in
creating a brand image and value through online viewers is larger
than the backfires owning to interruption in user experience, they
are still the favorite choice for marketers.
The
commercial advertisement videos that normally extend up to 30 seconds
of many be up to a minute are the pre roll ads that is breaking the
online ad sphere. These ads features products or services or
introduce a brand to viewers. Within these ads, some are skip-able
and other cannot be skipped. In most of the cases, if a video is
highly popular and has received thousands of views, they are always
with the ads that cannot be skipped. In other common videos, most of
the ads can be skipped offering some solace to viewers. Most of the
ads that cannot be skipped are found in videos hosted in websites.
For example, sports videos in sports websites, wild life videos in
websites related to nature and travel and other such videos, pre roll
ads that cannot be skipped are always featured.
Video
pre roll advertisements are effective in creating a strong brand
recall. They are much effective than static ads are banner ads that
were popular before. The effectiveness here is only measured in terms
of comparison of these ads with the other forms like static or even
interactive ad banners. Studies have suggested that most of viewers
that range to a whopping 84% watch these video ads completely. This
leaves only the rest 16% that skips a video ad. However, in achieving
the objectives, marketers must understand that such ads should not be
repetitive and redundant. It is highly unlikely that viewers would
like to watch a same clip over and over again.
An
important factor that makes pre roll successful is they user psyche
that is already fitted into the experience of watch advertisements in
TV. Also, the length of the video also matters the most. Mostly
shorter videos are watch more than that of longer ones. This makes
the quality of videos important in success of the campaign. Hence,
short, sharp and precise videos that are able to create a strong
message to viewers is the crucial pin point for success of pre roll
videos.
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