How Video Ad Industry can leverage Contextual Targeting

As ad industry is dynamic, any technology gets old soon with disruptive changes it begins to gain grounds in the market. The same is wit...

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In-app Advertising and Mobile Advertisers

Mobile advertisers have been unable to utilize the opportunity in in-app advertisement. The mobile device platform is with both web feat...

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A change in Video Buying could bring better prospects to the Ads Industry

The industry of online video is becoming more interesting and exciting. As projected by several market reports, ad spending will increas...

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What’s Next to Pre Roll Videos for Native advertisement

Apart from articles and content promotion, native videos and pre roll videos are considered as the best way to advertise. Placements of ...

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The growth of Video Advertising industry

Video advertising has been through intensive progress with analytics. It changed from static advertisements and video ads in popular pla...

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Power of Freebies in Mobile Advertising

An advertisement is not always about selling a product. It is about knowing the customers. They are a connection between the brand and t...

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Entertainment as the primary aspect in Video Buying

Any business owner must come along with video marketing to be competitive in overall. A Forrester market study showed that including vid...

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How Video Pre-roll ads can be used to attain Optimal Marketing Objectives

Digital videos as advertisement is the most effective way to attain marketing objectives. Video pre roll ad s can be used to market the...

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What makes Video Banners a better option for video Publishers

Video banner ads are gradually becoming more popular than static banner ads. Surveys suggest that the former has far more better click t...

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Aspects Video Publishers should prioritize while posting a Video

Advertising is a costly affair. It involves both time and money apart from a dynamic strategy to ensure its success. The more marketers ...

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Latest effective insights for YouTube Video Advertising

YouTube came up with its latest and critical data recently on its statistic page. It is a gold mine for digital marketers who are into V...

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How Video Publishers need to select Ad Format & Optimization for YouTube Video Ads

Promoting videos in YouTube is not all concentrated on the quality and content of videos. Creating a good video does not guarantee succe...

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Mid rolls to take our Pre-Roll Videos soon as the primary format

Placing an ad in the beginning of the video is supposed to be more acceptable than to place it on the middle. Apparently, there are seve...

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How Personalization of Pre Roll Ads gives out better result

Pre-rolls are making an impact on the digital marketing landscape bringing up a strong positive impact on branding and marketing. Althou...

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The importance of Standards of Definitions in Publishers Network

Terminologies in digital video landscape are fuzzy when it comes to metrics and what they implicate of success or failure of the video. ...

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