Platform
like YouTube has been through greatest business in recent times and
the coming ones might get it exponentially growing. Primarily boosted
by the growth potential of video advertisements and as well as the
phenomenal growth videos in the internet platform; a number of video
platforms are emerging. However, not all of them could offer a
seamless quality like that of the top platforms in terms of business
as well as technology. Being a product of Google, YouTube has been
always at the forefront of the video market. However, there has been
a new sprout in the market and it is simply not ignorable.
This
time, Amazon forayed into the video bandwagon brining opportunities
for video ads network. Hitting directly at the business,
Amazon emerged as a potential competitor for existing giants in the
market. Its new product, Amazon Video Direct is now all open to
marketers and video publishers. The video platform is offering the
amenities as those in YouTube and it allows uploading professionally
created video contents.
The
business side of the product is offering competitive revenue sharing
proposals to that of other platforms. 45% of the revenue is taken by
Amazon when the content is monetized by a user. This is for videos
that are produced solely by the users and is created. Amazon, on the
other hand, took the business a step ahead offering premium videos to
users and marketers that can be bought by advertisers. If users buy
video or the video is rented, the revenue would be divided equally
between Amazon and the client.
The
company is also offering merchandizing options to users. Users of
Amazon Prime Video are also allowed to buy videos as add on
subscription. The service is made available through Streaming
Partners Program rolled by the company. The service is directed
towards video providers who are associated with large scale products.
When a video is live at the platform, owner of the inventory will
receive 15 cents every hour of the video. To offer an introductory
boost to the platform, Amazon has announced a share USD 1,000,000
which would be distributed to the top hundred videos every month.
There are multiple factors like global customer engagement, rentals,
purchases, impressions and subscriptions which would determine the
quality of the video for the share.
The
product is, in fact, not only directed to be on par with the site,
but also with other players in the vertical like Netflix. The company
has developed its video repository in such a way that it is now
comparable to paid video platforms along with the free ones. So far,
Amazon Video Direct has already attracted big names like Mattel,
Mashable and entertainment giant like Conde Nast Entertainment.
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