The play with Mobile Advertising to impact on the current market

Every industry seems to play the same game won by their predecessors. Therefore, the trend in the industry, which is successful and profitable, is repetitive in the business. The video advertising industry too is through similar approach. Ads were dominated by static views before; it was same in TV, in desktops, online portal and at the latest, in mobile apps as well. However, static ads can be passé in the domain and marketers need to analyze the market on the lines of their consumers. Keeping a campaign on tandem with demographics, interests, hobbies and social profiles of customers is a necessity present market. The more advertisers get to know about customers, the more targeted an ad campaign can be. Mobile Advertising is just adding wings to this market concept.

It is possible to know about user inclination and interest through social media profiles. Most of the customers display their multiple interests at the same time using various products. Hence, for advertisers, the profile of a person can bring up better marketing solutions through the knowledge of context and information. Understanding the psychology of consumers is necessary in marketing. This combined with information on their daily schedules offer better customization of advertisements. For example, normally people are inclined towards partying, movies or hanging around with friends in weekends. Hence targeting professional in weekends with offers of cinema, a hang around place or a restaurant would double the chance conversion through the advert.

Mobile platform are critical for such personalized campaign strategies. The most important facet of advertisement is timing. It is necessary to know what ads to runs on which time. Mobile devices increases the interaction time with users and it are possible to target ads with proper timing. Time based advertising approach is the new fuzz in the industry. Time is related to natural phenomena and surroundings of users. It is also associated with daily habits of the user. For instance, people working in metropolitans tend to visit home, which are far away from their workplace in festival season. Hence, advertising air prices ads about travel tickets would bring better results before weeks ahead of such vacations.

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