E
Commerce industry is booming and it is reaching a new level every
day. Along with its growing importance, the industry is becoming more
complicated. It is growing exponentially in terms of money,
technology as well as competition. Hence, to get the most of these
vertical, marketers must use the best strategy out of available
resources.
Marketers
are trying find out innovative ways to market their products. Video advertisements are emerging as the most effective way of
marketing. The trend is increasing with the market players foraying
into the domain. Technology is the foremost aspect in molding the
industry. Report suggests that more than 70% of viewers use mobile
devices to watch videos. E Commerce sales are also increasing through
the mobile platform. The first requirement to display videos and
products in mobile devices is responsive designing and brands are
following the trend aggressively.
Products
are presented in better ways than just texts and images. Now videos
can be used to describe a product. This is the latest trait of e
commerce to attract customers. Product videos can offer more
information about the product in the best receptive ways to buyers.
Product demonstration videos are gaining a new traction. These videos
describe how the product can be used and present the user manual in
video mode. Video tutorials, guides and other forms of videos are
thus becoming more popular.
Some
of the best platforms for e Commerce video marketing are YouTube and
Social Media like Facebook and Twitter. Because YouTube is the
largest platform for online videos, video advertising is always
limited without this. It is the biggest video searching website in
the internet and hence, it is one of the best platforms to promote
videos. It offers different types of ad options to marketers. There
are skip-able ads, true video, pre roll video ads, mid roll ads and
many others to use from within it. By marketing in YouTube, brands
can reach millions of people economically.
Social
Media platform like Facebook and Twitter are now among the best video
marketing platform in the industry. They allow a video to be viewed
by millions of people around the globe. Social media can give
exponentially increasing result because, visitors just don’t view
them, and they promote it at the same time.
Businesses
have been trying out different methods to attract customers to their
products. The objective is to lure a prospective customer into the
product and ultimately make the sale. However, this has become quite
difficult in present scenario because of availability of products
from multiple vendors. The competition is now on making the sale and
video advertisement is emerging as the boon for the same.
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