What
makes a video ad attractive? What makes it Viral and what are the
Success Stories that inspire marketers to get into this bandwagon.
Video ads are emerging as one of the best platform for online
marketing and advertisement. Pre Roll Videos, being the most
popular among video ads is now an impressive buzz in the industry.
The primary reason for this is what video offers to users cannot be
offered by other forms of advertisement and they are way far behind.
A
reason for video becoming popular is the present dynamism in the
industry. The present age is stuffed with information. In the web
sphere, loaded with information and data, text and static images are
naturally the underdog categories. This puts videos upfront to users
as they can attract viewers with engaging content that rich in
information. Hence, video makes information sharing easier and it can
present even dull information in a lucid and attractive way.
Especially
for small businesses, video ad is an easy way to create brand
awareness throughout consumer bases. A study conducted by Axonn
Research found that, seven out of 10 users perceive a brand with
positivity after watching an engaging video by them. This is crucial
for small business as videos provide an easy a cheap way to
marketing. However, the primary setback in video marketing for brands
is its initial production cost. Still, in recent times, this cost has
fallen drastically. Now videos need not be choreographed and
directed. It is just the creativity and the message through the video
that makes the final call. Furthermore, there are various tools that
can be used to produce videos for free.
The
best way to create a video is to increase the relevancy in them.
Users only watch videos that are relevant to them. This makes the
role of analytics important in creation of videos. It is possible to
target specific audience by creating customized videos for them. This
would increase the relevancy of its contents, creating strong brand
recall through the targeted base. In creating a video, creativity
beats every other requirement. Social media is the next important
aspect in marketing campaign. It is easy to reach out for maximum
audience and turn them to potential customers through social media.
Video
offers the best way to keep users engaged with a website. This
increases traffic session and hence, increases the value of the site.
More engaging a video ad is; more engaged will be the user. This
increases the propensity to share the content in social media and
hence it gets the new podium to reach audience. Video is thus
emerging as the best tool for marketing in digital domain. It is
equally effective in social media campaign as well as search engine
optimization.
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