By
2019, in the US along, the video advertising market will be double of
what it is now. The eMarketer report on the industry has particularly
emphasized the significance of mobile devices for the drastic shift
in this market. As users are more inclined towards mobile usage, now
online video Ad networks and advertisers are now bound to
prioritize devices in their marketing strategy.
There
are some obvious errors at the publishers end in regards to video
advertisement. In some videos, publishers tend to show a single video
ad more than once. When a single ad is used as a pre roll and again
as a mid roll during a video content, it is obvious that users would
get distracted and lose taste over the message. Also, there are other
issues like aspect ratios, auto play and audio. There are users who
just want videos to have their permission before they roll out in the
browser. In mobile devices, publishers must take extra precaution in
some aspects to bring out an effective video ad campaign. To get the
delivered result, advertisers should at least refrain from offering a
negative experience to users. Even an attractive and high quality
video ad may lose its worth if displayed without the minute
consideration of these aspects.
In
2015, mobile devices reached a new milestone as average daily time
spent on watching videos by users in the US surpassed that of desktop
for the first time. The data corroborated from multiple market
research agencies. Furthermore, it is posed that by 2017, overall
time spent in mobile devices will surpass that of desktop time by
users. Hence, mobile ad spending is through the biggest time owing to
the growth of mobile market. The advertisers in US have made the ad
spending jump by 80.6% in 2015. Furthermore it is highly unlikely
that the trend would shun in near future. By 2019, the CAGR of ad
spending is posed to be high double digits.
In
the meantime, the growth in ad spend is more in video platforms,
leaving aside those of banners, rich media and sponsorships. In
additionally, the newer trend in digital sphere like social media
have highly become video ad oriented as they have begun foraying
actively into the domain. Sponsored news feed and video ads are
common and are increasing in social media websites.
The
growth of videos has been primarily driven by the emergence of mobile
devices and fast internet data services. Mobile advertisement is now
invariably among the best and most effective practices in
advertisement of marketing campaigns.
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