The
information world has come to finger tips of users through mobile
phones. This has offered a great boost to the advertisement industry
enhancing the market value and increasing the value the trade in
throughout the business vertical. Mobile devices have rendered an
irreversible pulse in the market by making videos go viral among
users. Market research has proven that videos are becoming more
popular to the prominent mobile audience throughout the emerging
markets like the US. This has increased the relevance of video
marketing strategy in the industry.
Corporate videos can tell the brand story through creative presentation of
their business ideas. Technology has made it easier to present the
ideas pushing the brand forward towards consumer bases. Internet
empowerment has rendered intensive creativity into the advertisement
industry. There was a time when television commercial videos were
considered as the last mile of the walk. The industry was limited to
facets like animatics and link testing. Now the industry is driven by
factors such as relevancy of contents, the message delivered by the
video and basically, the underlining idea if the brand addressed the
concerns of customers.
Now
content over videos as well as static modes is the primary driver for
the current industry. The competitive nature of the ad industry has
made the cost of advertising highly affordable in the industry. It
has also made the trend very engaging and highly returning from
business perspective. With the help of internet, the media industry
have become fragmented and it has created a mutually beneficial
ecosystem to the both the industry verticals. There are many new
emergent traits like integrated communication solution.
The
new traits like integrated communication brought better avenues for
creativity to the video advertisement industry. It made possible to
organize the ideas of creating and integrating of different aspects
of the business into a common platform. The integration of several
aspects like business objective, creating brand value and
organization of ideas is possible through video advertisement in the
online domain. This would again boost the online ad industry further
offering ways to intensify creativity.
Hence,
the advertisement industry is through a huge boost with the present
landscape of industry and business growth. However, the industry is
still in need of right set of skills and talents. The industry is
still an underdog in matters of brand and it has not come up yet to
be aligning with the industry leaders of technology and media.
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