The
digital media landscape has transformed into a volatile space with
rapid disruptions within the industry. Social media emerging as one
of the most effective platform for online marketers itself offers
dynamic ways and features. For video advertisers, social media
is bringing some newer trends.
Live
and vertical videos would emerge as a mainstream in social media.
Snapchat Discover became a year old in January 2016 and it already
positioned itself as a popular platform. The chat app allows
receiving maximum views for celebrities and their viewers grow
exponentially on daily basis. The platform has proven the prowess of
vertical videos for mobile users and it is only the beginning.
In
popular social media like Facebook and Instagram, vertical videos
have become an emergent trend. Hence, vertical-first video clips will
be the top trend in the industry. Verticals videos will be supported
by more social media platforms and it would become a general format
in coming times. Apart from vertical videos, live videos are trending
up high. Facebook is working to make live streaming easy for its
users. Hence, marketers now have another aspect to utilize in their
strategy.
Social
media site, Instagram will be through a content platform makeover.
There has been an audience shift from common social media to
Instagram and profiles in the platform are attracting better viewers.
The popularity of a social media is becoming a new parameter for
marketers and Instagram is on the way to be a big player. Hence,
content creation would have to be strategic fitting into the trait.
The social site has many features that can be of much use to
marketers. It can be used to engage users and prospective customers
on a different level.
Speed
of interaction will be a factor for marketers in social media
platforms. Distribution of media content throughout a customer
network is still to reach a better position. Customers now need one
on one interaction and hence communication should be fast and through
broader range. The impact of a marketing strategy should be worked
out instantly and brands would need to need to work out on results
faster than before. Hence, brands must keep up their strategies
streamlined to be rolled out one after another. This would require
better market research. The use of Big Data and customer information
would be intense. Social media would bring more stringent ways to
market products but with highly productive results.
Another
trend is over the expectation of users. Social media users would
expect different and innovative interaction with brands. Marketers
must go mobile to interact with customers. It would also allow brands
to innovate their ways of interaction.
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