An
eMarketer market study found that that watching a mobile video online
have become comparable to listening music in countries like the US.
In the country, one among every three consumers watch video on their
mobile devices, the report quotes. It is also highlighted that the
level of interest and attention while watching a video on mobile
devices is far higher than that of desktop and conventional
television. A survey conducted among 1,519 smartphone users whose age
is between 18 and 34 has corroborated to the fact. The survey was
carried by Google and Ipsos. It is being reported at 53% of time is
spend on watching mobile videos by the millennial group. This is in
contrast to 28% of that of time with traditional TV sets.
Furthermore, this time is just spend on multi tasking as viewers
watch TV while chatting with friends and doing household chores.
The
reason that mobile video accounts to better attention from users-- is
culminating as one of the most effective marketing strategy for
brands and marketers. Now mobile devices have become the top platform
where users can view products before they actually buy it. The reason
is quite simple. As mobile devices are agile and can be carried along
wherever a user goes, it is possible to browse a site any time. While
travelling, while waiting for a friend or even while strolling down
the park, users can always view the product, increasing the
interaction time with the brand or the service exponentially.
In
one of the groundbreaking market research by Animoto in February
2015, it is indicated that it is now difficult for marketers to
engage users simple through texts and images. They are more inclined
to video contents as they offer attractive visual and auditory
content. Videos thus engage users in a better way than other formats
of marketing and advertisement.
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